Attracting the Green Guest: Why Hotels Should Adopt Electric Vehicle Charging
In Canada, the demand for hotels with Electric Vehicle (EV) chargers is on the rise – with an average of 110 monthly searches specifically for "hotel with EV charger." This statistic clearly indicates the growing interest and preference among travelers for accommodations that cater to electric vehicle needs. As EV adoption continues to rise across Canada, hotels have a unique opportunity to tap into this emerging market, attract a larger pool of potential guests, and position themselves as leaders in sustainable hospitality.
Below, we will explore the numerous benefits of adopting EV charging in hotels, ranging from attracting corporate clients and event organizers to fostering guest loyalty and driving revenue growth.
EV Adoption Surge and Hybrid Vehicle Market Expansion:
Canada has witnessed a remarkable increase in EV adoption in recent years. According to PwC research, Canada has set very high targets for new electric vehicle sales, aiming for a 10% share of electric vehicles (EVs) by 2025, 40% by 2030, and a full transition to 100% EV sales by 2040. As more individuals choose electric vehicles as their mode of transportation, the demand for accessible charging infrastructure grows exponentially. Additionally, the market for hybrid vehicles is also expanding, indicating a broader customer base that can benefit from EV charging facilities. Hotels with EV charging stations can tap into this evolving market, attracting a larger pool of potential guests who prioritize sustainable transportation options.
Share of Electric Vehicle in Total New Vehicle Registrations in Canada
Catering to Ride-Share Drivers:
Our exploratory research reveals that a significant proportion of EV drivers are ride-share drivers who frequently transport passengers to and from hotels. By providing EV chargers, hotels can cater to these ride-share drivers, ensuring they have access to convenient charging facilities during their stay. This not only enhances the guest experience but also builds loyalty among these drivers who rely on charging infrastructure to sustain their operations.
Corporate and Event Bookings:
Hotels with EV chargers gain a competitive edge in attracting corporate clients and event organizers who prioritize sustainable practices. With the increasing focus on environmental responsibility, many companies and event planners actively seek accommodations that align with their sustainability goals. By offering EV charging solutions, hotels can position themselves as environmentally conscious partners, appealing to these organizations and securing corporate and event bookings.
Enhanced Guest Experience and Loyalty:
When hotels host conferences and events, they welcome a diverse pool of guests, including international travelers and high-profile individuals. By installing EV chargers, hotels can differentiate themselves from the competition and create a lasting impression as a forward-thinking brand. According to a national survey conducted across Canada, 81% of over 700 EV drivers responded that EV charging stations make them more loyal to a business. These guests are more likely to choose and recommend a hotel that offers charging facilities, thus driving repeat business and positive word-of-mouth.
Convenience and Time-Saving for Electric Vehicle Drivers:
Electric vehicle and hybrid vehicle drivers often search for charging stations near their destinations, particularly when they plan to stay for an extended period. By pairing EV charging with hotel accommodations, hotels become a sought-after destination for EV drivers, offering a convenient one-stop solution. This level of convenience saves guests time and eliminates any anxiety related to finding suitable charging facilities.
Revenue Growth Opportunities:
Installing EV chargers can open doors to new revenue streams for hotels. Some establishments choose to monetize their charging services, charging guests for the use of the chargers. This not only covers the electricity costs but also generates additional revenue while meeting the rising demand for EV charging infrastructure. By leveraging EV charging as a value-added service, hotels can boost their bottom line and enhance the overall guest experience.
Conclusion: Future-Proof Your Hotel
In an era of increasing environmental awareness and the rise of electric mobility, hotels have an opportunity to be at the forefront of sustainable hospitality. By embracing EV charging solutions, hotels can attract corporate clients, event organizers, and environmentally conscious travelers, enhancing their brand image and driving guest loyalty. Additionally, the convenience and time-saving benefits of EV chargers offer a competitive advantage that sets hotels apart from competitors. As more and more guests are searching for “hotel with ev charger,” it’s critical to make sure your hotel shows up as one of the top results.